Ade Rawcliffe, Diversity and Talent Manager
Assistant: Sophia Rehman

Cultural Diversity has always been a core value for Channel 4 and when it disbanded its Multicultural department in 2003, all commissioning teams and independent producers were given new responsibilities for ensuring that Channel 4 reflects modern Britain. My role at the channel involves working with commissioning to encourage diversity in production teams and onscreen as well as spearheading diversity initiatives across the channel and the independent sector.

Multicultural programmes remain at the heart of the schedule with Meet the Magoons, Born With Two Mothers, Darcus Howe's Son of Mine, Mary Seacole, The Great Asian Invasion, Sharia TV, Road to Guatanamo and Bradford Riots. We are committed to multicultural casting in all our programmes from How Clean is Your House to Deal or No Deal.

Channel 4 has made an ongoing commitment to invest half a million pounds each year for the training and support of ethnic minorities in the TV industry. The Channel 4 Researcher Training Programme 2006 offers 10 entry-level Researcher opportunities. We have also supported runners and production staff on the Urban Music Festival, a Film4 Film Brothers of The Head and at Endemol, Cactus TV and Shine. As part of the station's ongoing aim to increase the range of contemporary voices, Channel 4 also funds three trainee deputy commissioning editors.

Channel 4's employment targets for ethnic minority staff 2003-2006 are: 13% for all staff, and 9% for senior staff. Likewise we have onscreen diversity targets for all commissioning genres so that they reflect a modern, vibrant multicultural Britain.

To help bring a wider variety of voices and opinions to all of our programmes, Channel 4 has developed the Directory of Ethnic Minority Contributors. This pack is designed to help production companies locate Black, Asian and other ethnic minorities to participate in their output and can be found at the top of this section.


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